ROSÉ Explores the House of Sulwhasoo Bukchon, Where Tradition Meets Modern Aesthetics


ROSÉ UPDATE – March 21, 2023 KST

South Korean luxury skincare brand, Sulwhasoo, has unveiled an enchanting video starring the always stunning BLACKPINK’s ROSÉ. Join her on a captivating tour of the House of Sulwhasoo Bukchon, a flagship store nestled in Seoul’s historic neighborhood, Bukchon. The store embodies Sulwhasoo’s core philosophy and ongoing cultural initiative, “Beauty From Culture,” showcasing a remarkable blend of traditional and modern aesthetics.


As the radiant ROSÉ guides viewers through the House of Sulwhasoo, fans are treated to a rare glimpse of the store’s breathtaking architecture and elegant interiors, as well as a showcase of her impeccable fashion sense.

Looking ever-so-chic, ROSÉ donned a Saint Laurent long jacket in diamond-embossed wool tweed, featuring braided details along the edges. This structured, slim-fit piece beautifully enhanced her ensemble, which included a crisp white shirt beneath a dark navy cropped knit vest and a stylish dark mini skirt. The outfit was completed with the Saint Laurent tweed jacket, creating a sophisticated and eye-catching look.

ROSÉ’s hair was styled in a half-up ponytail, her blonde locks adding a touch of playful elegance to her already stunning appearance. Her outfit and hairstyle perfectly encapsulated the essence of the House of Sulwhasoo, reflecting the harmonious blend of tradition and modern aesthetics.


During the tour, ROSÉ playfully exclaims, “Welcome to my home, this is my house… I’m just kidding! This is the House of Sulwhasoo, and I will show you around this place with a lot of heritage built into it.” Fans are sure to be captivated by her charm, enthusiasm, and fashion-forward style as she marvels at the store’s modern design, intricate details, and the brand’s rich history dating back to 1932.

As ROSÉ jestingly remarks, “I think this House is one of the most beautiful houses that I’ve ever seen, so I will be sleeping here tonight,” it’s clear that the House of Sulwhasoo has left a lasting impression on the K-pop star – and it’s sure to do the same for her fans and beauty enthusiasts alike.

Don’t miss your chance to embark on a beautiful journey with the always gorgeous ROSÉ and discover the House of Sulwhasoo Bukchon, where tradition and modern aesthetics unite to create an unforgettable experience. And, of course, take some style inspiration from ROSÉ’s elegant and timeless ensemble, the epitome of modern sophistication.

To further delight fans, Sulwhasoo also shared an additional treat – new photos of ROSÉ in a silky short night dress, looking at the mirror as she releases her half-up ponytail tie from her blonde hair. This dreamy, intimate scene paints a picture as if catching a glimpse of a dream girlfriend before bedtime.


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