ROSÉ will co-host Sulwhasoo x The Met Partnership Launch Event


ROSÉ from BLACKPINK is set to add a touch of star power to the exciting new partnership between the prestigious Metropolitan Museum of Art (The Met) and the luxurious Korean beauty brand Sulwhasoo. Announced on March 8, 2023, this yearlong collaboration aims to innovate how audiences engage with and celebrate global heritage through various museum programs and activities.

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ROSÉ, along with Academy Award®-winning actress Yuh-Jung Youn and prominent Chinese actress Jia Song, will serve as global ambassadors for Sulwhasoo. Together, they will co-host a spectacular event on March 29, 2023, to celebrate the launch of the partnership at The Met. This collaboration is expected to engage and inspire many people, including fans of the global superstar.


The Met’s director, Max Hollein, expressed his gratitude to Sulwhasoo for their visionary support in connecting people to art and celebrating cultural heritage. Similarly, GaYoon Jung, Senior Vice President of Sulwhasoo, highlighted the collaboration as a celebration of the power of heritage in a fast-paced world.

Sulwhasoo’s support will help bring to life dynamic programs such as The Met’s Women and the Critical Eye panel discussion and reception on April 13, 2023. This annual event empowers women with a keen interest in the art world by offering unparalleled access to world-renowned curators, collectors, and contemporary artists. Additionally, Sulwhasoo will sponsor The Met’s Apollo Circle Member group and the Apollo Circle Benefit, the group’s annual black-tie fundraiser.

With ROSÉ’s undeniable influence in the world of music, fashion, and now art, her presence as a global ambassador for Sulwhasoo at The Met’s partnership launch is sure to capture the hearts and imaginations of fans and art enthusiasts alike. This collaboration between The Met, Sulwhasoo, and their global ambassadors embodies a shared mission of celebrating the global heritage and promoting artistry in today’s fast-paced world.

We can’t wait to see how The Met, Sulwhasoo, and their superstar global ambassadors bring a fresh, exciting twist to celebrating the global heritage and promoting artistry for the younger generation. So stay tuned because we’re in for an artsy, glamorous ride!

The official PRESS RELEASE can be read here:
AMOREPACIFIC: The Metropolitan Museum of Art Announces Partnership with Sulwhasoo
The Met: The Metropolitan Museum of Art Announces Partnership with Sulwhasoo

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